Ignition Timing

I have a question about setting timing on a 1994 Toyota Corolla. Underhood label said it needs to be at 10 degree at idle. I have the TE1+E1 terminal shorted already.

This is what the numbers show:
<|
-
15
-
10
-
0

I see the numbers on the cover and a white mark on the pulley. Am I supposed to line the white dot to 0 (at top dead center) or do I line it on the number 10?

Thanks.