Technical Term For a Part. HELP!!! (1997 Deville)

I need to know the technical term for the chrome strips above the rocker panel. Sorry not too smart on cars. It's the trim that wraps around the sides and bumpers. Mines are worn out and look white, I've been searching for new ones. This picture should help.
[img:3c3c207176]http://www.2carpros.com/forum/automotive_pictures/108965_caddy_2.jpg[/img:3c3c207176]
[img:3c3c207176]http://www.2carpros.com/forum/automotive_pictures/108965_caddy_1_1.jpg[/img:3c3c207176]
Help is greatly appreciated.